5 LinkedIn Invitation Message Samples

Published by Toinon on

5 minutes

LinkedIn is the social network to generate contacts in BtoB/B2B. 80% of BtoB leads generated on social networks are generated from LinkedIn. However, prospecting is not such an obvious exercise and the first impression is crucial when you try to connect with someone! Here are 5 LinkedIn invitation message samples to find new potential customers on the LinkedIn network.

Sample 0 – The LinkedIn invitation message too classic (avoid this)

You have probably already received this kind of invitation:

I’m Toinon from ProspectIn. We help companies like yours to generate new leads on LinkedIn. I think you might be interested. Let’s get in touch.”

Obviously, this is not what I offer you in this article. While this approach may work, it offers very low conversion rates. It requires an exceptional product-market fit and an exceptional LinkedIn profile in order to work well.

The invitation note, which is not a message (see the difference between note and message), is a difficult exercise because it is limited to 300 characters. However, it is crucial to get in touch with your prospect: if he refuses, you will not have a second chance. Hence the importance of sending original invitation notes to LinkedIn.

Avoid this LinkedIn invitation message sample.

Now, we will see how to write a super-efficient and personalized message…

Sample 1 – The LinkedIn group approach

LinkedIn groups are a gold mine for commercial prospecting.

They allow to :

  • Develop your clients database and expand your professional network.
  • Attract potential customers (leads) to your website.
  • Benefit from a qualified targeting in a specific sector of activity.
  • Benefit from a better conversion rate on your landing pages.
  • Boost your notoriety and personal branding in your industry.
  • Prospect for customers and get them into your buying path (funnel).
  • Fill out your CRM/prospect emailing list to build customer loyalty.
  • Find a job application and hiring manager.

Users group together on interests that you can use to target them. We have already written an article about a campaign that got an above 50% acceptance rate using this method. I will summarize the basic principle here as an example.

You want to approach Marketing managers. Join groups around marketing and then use the group export functionality through ProspectIn or via a filter on the Sales Navigator if you have the Premium option.

You can try the following LinkedIn invitation message sample :

“Hello {{first name}},
We are both members of the group {group name}}. As a member of this group on {{group topic}}, what do you think of the {{problem you are solving}}?

I work on this and it would be a pleasure to discuss it with you”

Which gives for example:

“Good morning, John,
We are both members of the group “BtoB prospecting: good practices” As a member of this group on lead generation, what do you think of the LinkedIn acquisition channel and its best practices?”

Please note: groups can bring together several nationalities and languages. If you don’t have the Sales Navigator option to filter the search by language, choose English.

Sample 2 – Targeted approach via the University path

If you’ve been to a university or school with a large alumni network, this approach is pure gold. You just need to contact the alumni of your school who are in your targeted prospects and put forward your common path.

You can use two methods: the follow-up method or the direct method.

The connection with relaunching

“Hi {{first name}},
We both went to {{school name}}. It was not the same years, but I thought we could get in touch”

Follow-up (which you can automate using Prospectin scenarios):

“Thank you for accepting me into your network, {{firstname}},
I work for {{company name}}, I don’t know if that speaks to you but we are developing {{product}}. Is this something that might interest people in your business? If you ever want to know more, here is the link to our website: {{website link}} “

The direct connection

“Hi {{first name}},
We both went to {{school name}}. It was not the same years, but I thought that we could discuss our respective activities, see if we could help each other. As for what I’m concerned, I work on {{product}}. Tell me if I can do something for you.”

Obviously, this requires that the alumni of your school are an attractive target. However, do not overlook the strength of alumni: they are an important word of mouth force and can support you with responsible people in their business.

Sample 3 – The catchy approach that breaks codes

“Hey {{first name}},

Your profile crossed my path during my daily distraction in the depths of LinkedIn. Your position and your rank are interesting: I try to solve the problems of other lords of your profession around the {{subject}}. How about discussing it?”

Obviously, this approach does not apply to all prospects: if you target the CEOs of the S&P500 or accountants, you will run into a mess. Prefer this note for a young audience or if you want to give this relaxed and fun image, by distinguishing yourself from more classic approaches.

Sample 4 – Personalized approach to the problem

Do you want to create a real relationship with your prospects and understand their needs? This type of note is for you:

“Hello {{first name}},
I saw that you were in {{sector}} OR I saw that you were in {{title}}. I seek to understand the industry’s needs to propose an appropriate solution. What do you think are the 3 most important issues in {{subject}}?

Looking forward to discussing it with you”

Which can give:

“Good morning, John,
I saw that you were into marketing. I seek to understand the industry’s needs to offer a lead generation solution. What do you think are the 3 most important obstacles in finding BtoB clients on the internet?”

Sample 5 – The approach to request advice or expertise

Optimal if you have a blog, this approach is 2 in 1: generate leads and accumulate content to distribute it. The idea is to ask for advice on a subject and offer visibility/backlink by sending people to your site.

“Hello {{first name}},
I’m writing an article on {{subject}} and I’m looking to incorporate expert advice. As a {{title}}, what advice would you have for {{question}}?
The site link:
Hope to hear from you. “

Which can give:

“Good morning John,
I am writing an article on burnout and I am trying to integrate advice from people confronted with this problem. As a manager, what advice would you have to give to avoid burnout?
The link of our site: managingishard.com”


“Good morning John,
I am writing an article on lead generation. As a Growth Hacker, what advice could you give on the BtoB industry? If the advice is relevant, I could include your name in the article and put a link to your website.

Here is the link of our website: https://prospectin.fr
Looking forward to discussing it with you”

These LinkedIn invitation message samples are just ideas. The purpose of this article is to give you keys to find your own original approaches adapted to your profile, your product and your target.

You can also choose not to send a note and only use follow-up messages.

And you, what is your most original approach? 😁


How do I send an invitation on LinkedIn?

Go to the person’s profile and click on the blue “connect” button. Then wait for the acceptance or refusal of your recipient.

How do I send a personalized LinkedIn invitation?

Use the ProspectIn tool to send a personalized note on behalf of your recipient when sending your invitation.

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