How to avoid the LinkedIn search limit?
How to avoid the LinkedIn search limit ?
- Go to LinkedIn and open a people search page
Open LinkedIn and search for a person with a keyword such as “business developer.”
- Use exclusive filters
Add a filter “Locations”. It will give you access to precise results and allow you to avoid the LinkedIn search limit.
- Use other filters
Use the person’s school, the level of relationship or the industry to have access to more results! And that’s it, you avoid the LinkedIn search limit while having more qualitative results.
Avoid the LinkedIn search limit
You may not know it, but LinkedIn limits your search to 1,000 results (2,500 for a Sales Navigator search). It is therefore not possible to access the results beyond this search. Fortunately, there are tricks to overcome this. This article explains in detail how to work around the LinkedIn limit.
Let’s start with a best practice. Because the LinkedIn limit has an advantage: you have to segment your target well into sub-personas, and create different campaigns to best customize your approaches.
Using exclusive filters
Using exclusive filters to avoid the LinkedIn search limit ? The idea is to decompose a LinkedIn search into mutually exclusive sub-searches, without modifying the results. I grant you, it may seem complicated, but it is not.
Let’s take a simple example: you want to target Business Developers in France.
You are looking for “Business Developer” as a keyword. Which is already a bad practice. LinkedIn provides very approximate results with keywords and it is better to use advanced filters like the title (learn more about how to master LinkedIn search feature). You add “France” in the filter and get more than 50,000 results. You, therefore, have access to 1000 of the 50,000 results, 2% of total results. Not great.
Since Montpellier, Bordeaux, Marseille, Lyon, Paris, etc … are French cities, you will delete the “France” filter and change it with the “Lyon” filter. You then get around 4,000 results. That gives you access to 25% of the results. Much better right?
25% is not enough? You were hoping for 100%? Here’s the trick. It doesn’t work in 100% of cases, but almost:
- Choose the advanced filters and take “Industry” for example. Check one box and observe the result: you have less than 1000 profiles? Then check another box until you have just under 1000 results. You are ready for your export!
- For the next search: uncheck the filters of the “Industry” already used and check the others.
- Voilà! you just have to repeat the operation in all the cities of France and on different sectors of activity. You probably won’t get 100% of the results but you can get up to 80% without problems.
Do you use the Sales Navigator? The principle stays the same. The key is to use exclusive filters and to note the research already done to be reminded where you are, on an Excel file, for example.
Using other filters
The tip presented before is based on research that has no other basic filters. But you are going to tell me “I am already looking for Business developers in the Paris region in the ‘marketing and advertising’ sector and I have more than 1000 results. How do I do?”
In fact, you can use other exclusive filters: the person’s school, the level of relationship, the previous companies, the services offered. You may not always end up under 1000 results, but you could have narrowed the search considerably.
To get more filters, you will need to take the LinkedIn Sales Navigator option, which offers considerable interest in LinkedIn prospecting.
Bonus for your LinkedIn search
Today, we are all contacted via LinkedIn to sell us products or services. Standing out is essential. And personalizing approaches is a great way to shine. With this search breakdown technique, you can increase the granularity of your campaigns and therefore improve your results.
Instead of creating a “Business Developer France” campaign, do instead:
- Business developer Bordeaux – Wine and spirits
- Business developer Bordeaux – Marketing and advertising
- Etc …
So you can customize your approaches, for example:
I saw that you were a business developer around Bordeaux. How do you find your customers, being in the wine and spirits sector? I would be delighted to discuss it with you and to know your favorite Bordeaux. “
With this kind of approach, you will put your transformation rates on another level!
Chief (Positive) Energy Officer @ ProspectIn 😎