How to use Sales Navigator for Free
When you start using LinkedIn for prospecting and getting new customers, the first step is to perform a LinkedIn search. So far so good. The problem is that the standard LinkedIn search feature is very limited, and often imprecise. Yes, LinkedIn’s goal is to get you to buy a paid subscription plan! Find out how to use Sales Navigator for free.
1st step: the free trial
We are actually going to take advantage of Sales Navigator‘s 30 days free trial. The advantage of the trial is that it’s non-binding.
To sign up to this offer you will need to enter your credit card information, but don’t worry, you will not be charged if you stop your subscription before the end of the one-month trial period.
2nd step: profile extraction to ProspectIn
Now that you have access to Sales Navigator, the idea is to build your prospect base for the next few months. You will carry out your search via Sales Navigator, and export the corresponding profiles to ProspectIn. See: How to master Sales Navigator’s search feature
With ProspectIn, there is no limit to the number of prospects that you can export to your CRM. Also, contrary to a popular belief, to importing thousands of profiles a day into ProspectIn poses no risk to your LinkedIn account. However, it is important to remember the Sales Navigator search only displays the first 2,500 results of a search. So if your search returns more than 2,500 results, you will not be able to export all of the prospects. In this case, you will need to split your search into several small searches. See: How can I access more than 1000 results in a LinkedIn search?
3rd step: prospecting with ProspectIn
ProspectIn allows you to send between 80 and 100 connection requests per day. If you set up ProspectIn to send actions 5 days a week, this makes 450 connection requests sent per week on average (90 x 5). By exporting 25,000 prospects to ProspectIn, you have a whole year of prospecting in front of you!
Once you have targeted and exported your prospect base for the next few months, you can cancel your Sales Navigator subscription. You will not be billed by LinkedIn if you cancel within 30 days, and your ProspectIn actions will be carried out normally, even if you no longer have access to the Sales Navigator.
Note: Although this technique is very useful, it’s important to keep in mind that there is the possibility that the status of some prospects may have changed between the export period and the prospecting period. Indeed, the more you move forward in time, the more chance there is of a prospect having changed their position or business sector. Therefore they might no longer be an appropriate prospect for the prospecting campaign.
One way to get around this is to create a fake LinkedIn account to benefit from a new trial period of Sales Navigator and repeat the operation to get up-to-date info. See: How to create a fake LinkedIn account without getting banned
Once the prospects are exported to the fake account, all you have to do is use ProspectIn’s CSV export feature.
Then you will just have to re-import these prospects into your real account- the one you use for prospecting.
There you go! You’re welcome 😜