How to optimize my LinkedIn profile?
Here’s how to optimize your LinkedIn profile in 8 steps :
- Decorate your profile picture.
Right now, the trend is to surround it with a circle of color, often the color of your company!
- Customize your title.
A short and visible title to make you stand out.
- Use an emoji in your title.
An emoji is visual, it brings color. You will not go unnoticed.
- Create your cover picture.
Your cover picture is your personal landing page. Personalize it and be original.
- Tell your story.
Use the summary to tell your story. Use storytelling!
- Use the selection.
A new feature recently added, you can highlight your greatest successes.
- Complete your experience and training.
The real thing. And only the real thing!
- Translate your LinkedIn profile.
Don’t forget to translate your LinkedIn profile if your business is international.
To start prospecting new clients or to find a new job on LinkedIn, you must first define your persona in your digital-marketing. Once the persona is well defined, and in order to maximize its conversion rate, it is advisable to optimize your LinkedIn profile. In this article, we will go through severals tactics to know point by point.
The profile image: the center of attention of your LinkedIn profile
Imagine 3 people you only know on LinkedIn. How do you imagine them?
80% of you have normally imagined the profile image. That’s what everyone sees, all the time, on the network. Messages, posts, comments and… your profile.
Don’t overlook this point: a professional picture is a must if LinkedIn is an important channel for you. For exemple, it’s important when a recruiter is finding the best person in the job-seekers list.
If you want to test your photos, there is a great site to get an average score on different criteria. So you can choose the best photo.
A common fashion is to surround your profile image with a colored circle, with a simple montage, to make the photo stand out, but optimizing your LinkedIn profile isn’t just about that!
A clear headline, a short message, for a better visibility into your profile page
The headline, along with the profile picture, is the very first thing people will see on LinkedIn, without even having to go to your profile; your title is visible when you publish a post or comment.
It must therefore be clear and concise, there is no need to put an extended sentence, it will not be fully visible. If you want to describe what you do in more detail, it will be in the “summary”.
Is it necessary to use emojis in my title or name on LinkedIn?
It is up to you to define which message you want to convey. The emoji brings a touch of color, makes it more visible, catches the eye. But if you are on a very strict or serious activity, maybe it is better to avoid it. You are the only person who can judge this.
The cover photo: your personal landing page
Your LinkedIn profile is your personal website. When you are searched on Google it’s one of the first results. And when you’re active on LinkedIn, it’s the first place you go.
So the cover photo is ESSENTIAL on your LinkedIn profile. It’s visual, so the format is totally free, compared to the rest of the profile. It’s your differentiation vector, your personal branding.
This banner should visually explain what you’re doing. Your value proposition. Be creative. Like the profile picture, don’t neglect the cost of this banner because it’s can help you to connect with your target audiences. Are you beginning to understand the importance of optimizing your LinkedIn profile? Let’s continue. 😉
The summary to improve your LinkedIn account: give more to those who want more
Experience has shown that the summary is not often looked at. That’s because the overview is only two lines long, which doesn’t really encourage action. And that the format is very small and not very visual compared to the rest of the profile (hence the importance of the other parts).
So this is a part where you can give more details. It provides more context to someone who really wants to know more. As with any editorial passage, use storytelling. Tell a story. Your story.
While staying focused on your call to action. Also, avoid the “10 years of experience” and all that is found in cover letters and resumes. Unless your goal is to look like the other profiles, of course. 😇
Hack to optimize your LinkedIn profile: highlight your best posts with the selection
Recently LinkedIn allows you to create a selection. This allows you to highlight certain content.
Whereas before you had to put them in your summary and the outbound links were only accessible in 3 clicks, today they are accessible in one click. Take advantage of it!
Give the visitor something to write about: your best blog articles, your own website, your customer testimonials, etc… But above all, choose well the first 2-3: they are the most visible.
Work-experience and education: be accurate, be true
Unless your employer has recruited you on a fake CV, 1st advice: be real.
Then, it all depends on your objective with your profile. In our case, we are less interested in recruitment than in a profile intended to prospect and have a strong communication activity on LinkedIn.
For candidates who want to be recruited, present all your professional and associative activities. Be exhaustive.
On the other hand, if your objective is to maximize “conversion rates” (this means getting in touch with you or going to your site or increasing your notoriety), you are invited to remain concise in the number of experiences but precise in their descriptions.
What do I mean by concise?
An example: I was a sea rescuer for several summers. It doesn’t bring much to my visitors. Just like I got the baccalaureate with honors. Nobody cares about that.
Highlight experiences that reinforce your expertise, support your speech, tell a story. Don’t make a resume that describes all the work you’ve done. Create a story, sell your expertise. Be original.
And the other things for an optimized profile ?
Not necessary. The recommendations and your interests do not bring much to the visitor. It’s my personal opinion, the conversion happened before. The rest doesn’t change much.
Think about translation to get more searches into your profile
It is also possible to translate your LinkedIn profile. You will appear more easily in certain search results if you choose this option. Having a profile in English is a minimum if your activity is international.
The brain better retains the original information, the ones that are different. So be creative. Stand out from the crowd. Don’t be like everyone else. Respect basic principles to optimize your LinkedIn profile while trying to stand out! 😁