3 techniques to personalize your automated LinkedIn messages

Published by Guillaume Portalier on

3 techniques to personalize your automated LinkedIn messages
8 minutes

For a prospect, receiving an automated message on LinkedIn is a bit unpleasant. No one likes to receive a standardized message that is not addressed to them personally.

However, by definition, to automate is to reduce personalization in order to increase volume. But all is not lost! Here are some tips for personalizing your automated messages on LinkedIn with ProspectIn. 😜

1. Target people who have commented on a post

Everyone knows the technique: I offer to receive an article in exchange for a comment on my LinkedIn post and I automatically send the content in question thanks to a ProspectIn trigger.

It is also for this use case that we have developed this feature. But there is another use case. One just as relevant: targeting the profiles of people who have commented on someone else’s post. 👌🏻

The idea is quite simple: to follow-up on the fact that they commented on a LinkedIn post to make the approach more human.

A. Find the right posts

Obviously, this is not about targeting all the people who comment on posts. You need to find people who comment on posts related to your industry or the need you are addressing.

2 strategies to find this content:

  • You know influencers in the sector, people who talk about your subject. The idea is that these people generate a minimum of twenty comments per post to make it interesting. So prepare a list of people to follow who will help you feed your campaigns.
  • You don’t know any influencers on your topic. No problem! LinkedIn allows you to search for posts published on a hashtag. List the few hashtags that make sense to you and see who is posting on them.

hashtag linkedin

B. Create your lists and prepare your message

Once you have found the LinkedIn posts in question, you need to set up the campaign that will receive your qualified prospect.

You can obviously create a scenario or just send a connection request. The approach may vary, but the goal is to get something like:

“Hello {{firstname}}, I saw your comment on XXX’s post, about {{post topic}}. I’d love to chat with you about it.”

Or for example, if you get people who comment on a post to get an article, you can share similar content. 🔥

In my case for example, I could collect the people who comment to get an article from Benoit Dubos, expert in growth strategy and approach them in this way:

“Hi {{firstname}}, I saw that you were interested in receiving an article from Benoit on lead generation best practices. We just wrote an article on 3 tips for personalizing your automated messages on LinkedIn. Could that  be of interest to you? “

Automated messages for LinkedIn yes, but don’t forget the personalization.

The goal is to initiate a discussion on this subject to talk to your prospect about their lead generation, issues and to know which tool they use or even to ensure they discover ProspectIn through the article in question.

Several rules to follow

  • If you know what the post is about, add some info about it to make the approach more personalized and natural.
  • Keep your campaigns separate! I advise you create at least one campaign per influencing factor and that you alter each Campaign message accordingly. It doesn’t matter if each campaign only contains around 50 profiles. We want precise targeting for better personalization.

follow rules linkedin

C. Retrieve the profiles that engage

The goal now is to retrieve the LinkedIn profiles of people who engage in this content to populate your ProspectIn campaigns. ✏️

There are several possibilities:

  • The post is “young” (less than 1 hour) and therefore still has few comments. You have to create a trigger on ProspectIn from the post URL to automatically retrieve all the people that comment.
  • The post is “older”: the majority of comments have already been posted. Unfortunately, ProspectIn does not allow retrieving people who have commented afterward. In this case, you should use the Phantom Buster comments scraper, with which you will get a list of LinkedIn URLs to import into ProspectIn (or contact them directly with Phantom Buster) or follow this free trick to retrieve the profiles that comment on your post.
  • The post is “older” and you only want to collect people who like: this is possible with ProspectIn. Even if it’s significantly less relevant for the personalization of the approach, you will get larger volumes of leads and they are still very qualified.

To find out how to retrieve profiles that engage on a post, follow the tutorial below.

D. Launch your campaigns and collect leads

All you have to do is import your prospects if you have retrieved a list, or send them automatically via a trigger in your scenarios.

Obviously, this method is a little bit more tedious than exporting hundreds of profiles from a search. But remember: a good prospect list is the foundation of any prospecting strategy. 🤝

However, the “behavioral” qualification of prospects, that is to say based on an action of the person (such as commenting on a post), is often more relevant than the “informational” qualification of prospects, that is to say based on information provided by the user himself (such as a person’s title on LinkedIn).

You are ready to launch phase 1 of your automated messages on LinkedIn.

2. Target people who talk about your topic

Although they are more used and promoted on Twitter, or other social networks, hashtags also exist on LinkedIn. And that is a big win for us!

It is the perfect trick to target people who talk about your subject and populate your campaigns automatically.

The trick is very simple:

A. Find your hashtags

It depends on your industry, obviously. The idea is to find hashtags that correspond to topics specific to your business. Ten to start with is a good number.

For example, for us it would be:

#growth
#prospecting
#coldemailing
#growthhacking
#leadgeneration

Once these #hashtags have been found, you have to check if they generate activity: no need to retrieve the people who post on them if there are two posts per year. To do this, simply type the hashtag in question in the LinkedIn keyword search. You will get all recent posts on that hashtags. 😉

Two possibilities to know if the hashtag is active:

  • rely on the number of subscribers on the hashtag (the more the better, I have no figure to put forward, it depends on your niche).
  • filter by “Recent” and look at the frequency. More than 10 posts every 24 hours is a good choice.

personalized LinkedIn messages

So next, you need to get some active LinkedIn hashtags that are going to be the base for prospecting.

B. Create your campaigns

The goal is now to automatically export to ProspectIn all the people who post on this hashtag, in order to turn them into a Prospect. 😎

The best practice is to create a hashtag-targeted campaign, to keep prospect lists and approaches distinct.

Then create your invitation request on ProspectIn. The idea is to follow up on the post, so you can try an approach like this:

“Hello {{firstName}}, I saw your post on the hashtag #hashtag. I really liked the post and really wanted to reach out.”

This approach has two major advantages:

  1. It is not widely used, and it is personalized enough so as not to appear automated.
  2. You are targeting profiles that publish on LinkedIn, and therefore often active profiles, unlike targeting from a classic LinkedIn search.Your acceptance rates should therefore be attractive.

You can choose to create a personalized scenario message or invitation note, and introduce your business proposition whenever. I advise you to do it on the first follow-up, and to have your answers already prepared and saved on in Piwaa, because you will probably have high response rates (the prospects will therefore be out of the scenario).

personalized LinkedIn messages piwaa

Piwaa allows you to reply to your automated messages on LinkedIn, with additional features. Check them out here.

Bonus tip: Use a scenario that includes a “follow” before the connection request to make your interest in the person’s content even more authentic. 😉

C. Launch your autopilot campaign

All you have to do is create the associated trigger.

Launch your autopilot campaign

Remember to use the conditions “Not connected” and “not yet in the CRM”. Our goal is to establish new contacts and not to be prospecting people you already approached.

D. Filter by language or country (bonus)

Be careful, hashtags are not segmented by country, and most people around the world use hashtags in English. You have a high probability of prospecting people that speak another language.

It is the main constraint of this technique. Triggers, in their current version, do not allow adding a “Region” condition, which can be a bit problematic.

There is a solution that involves a few manual steps:

  • Instead of sending prospects directly to a scenario, you add a “To contact” tag to them.
  • Regularly (every day if possible), you connect to ProspectIn, you go to your campaigns and you filter by tag “To contact”.
  • You add a filter “Region contains:” “your country” to get prospects in your country.
  • Be careful, some profiles just have the local region and not the country, in this case, you will get much fewer results by filtering. The best method is a manual scan by selecting all the profiles that do not match your criteria. You can then send them to a “Blacklist” campaign or delete them from the CRM to ensure you’re not prospecting to them again.
  • You just need to select the remaining profiles and send them to the chosen scenario.
  • Finally, untag the selected profiles so as not to contact them next time.

3. Target people who are already interested in your profile

Better to tell you right away, if you do not have a LinkedIn Premium account or if your profile does not interest anyone, this tip is not for you. ❌

The premise of this technique is as follows: some people visit your profile but do not come into contact with you. However, you interested them in one way or another since they looked at your profile. It’d be a shame to lose them!

With this method, we’re more into “personal branding”, than a real lead generation. This technique works great if you are active on LinkedIn (posts and comments).

A. Create your campaign

As with the use of triggers in general, you have to start by creating your campaign. I recommend a dedicated prospecting list.

Then choose your approach: would you rather get in touch and understand the reason for you prospect’s visit, or would you rather go for the kill with a presentation of your services.

Personally, I would recommend option 1. However, it is more time consuming as you will get better response rates. 👆

B. Create your automation

Again, create your ProspectIn trigger.

Here, the choice of “is already connected” and “is already in the CRM” is quite essential: always exclude people with whom you’re already connected with or that are already in the CRM.

Do you want to address people with whom you are already in contact? The risk of doing this in an automated way over an other approach, is that it can lead to absurd things.

Personally, I do not advise it. It is never good for your image. 😅

Conclusion

Easy techniques that are 100% automated, yet personalized. Everything we love about ProspectIn. Now you have everything at hand to personalize your automated messages on LinkedIn.

If you have another tip to share, feel free to contact me on LinkedIn, I’ll be happy to update the article!

To sum up in 2 questions

What are the possibilities to personalize your approach on LinkedIn?

Here we have presented 3 methods: targeting people who interact on content around your topic of expertise, targeting people who post on your topic of expertise, and targeting people who visit your profile without getting in touch. Enough to personalize your automated messages for LinkedIn.

Which tool and which features are needed to carry out these automations?

Several tools allow you to set up this kind of automation. We have presented here the Triggers feature on ProspectIn, which is accessible on the ADVANCED plan.

Now you know how to send a personalized linkedin message! 😉

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