Phantombuster: How to target the clients of your competition
Being able to directly target competition’s customers and users is a dream, right? In this article, I introduce you to a small “hack” thanks to Phantombuster, to target the users and customers of your competitors, by following the example of a small homemade case. 😉
Tools and platforms used:
It is not uncommon for some companies to create Facebook groups to build their community and interact with it.
The idea of this hack is to find a Facebook group including competitor’s users, extract the group members, and find their LinkedIn profile through Phantombuster and contact them via ProspectIn. 💥
In our case, we started with a Facebook group of one of our competitors: Dux-Soup.
How do I find my competitor’s Facebook group?
By searching for keywords on Facebook directly, quite simply. It sounds silly but there is a real chance that you will run into it. However, this technique has one major drawback: you will only find groups that are publicly visible.
Another tip is to subscribe to your competitors’ newsletters and create an account on their platform/site/application. You will then enter the loop of their drip campaign emails and it is possible that they will invite you directly to join their Facebook group.
In our case, we took one of our main competitors (Dux-Soup) and we simply searched for “Dux-Soup” on Facebook.
We immediately came across the community group:
Extract group members with Phantombuster
Once you have found your competitor’s Facebook group, you need to retrieve information about the people who make up the group.
If you are motivated, you can do it manually. If, like us, you are a bit lazy and you like to automate, you have to go through Phantombuster.
Phantombuster is a tool that allows you to perform a large number of automations on various platforms (Facebook, LinkedIn, Twitter, Instagram, Google maps, Pinterest, Quora…). It is an extremely comprehensive tool, but not always easy to use. Don’t panic, I’ll guide you step by step. 👆
- Start by creating an account here,
- In order to guarantee the security of your Facebook account and your LinkedIn account, it is necessary to go through a proxy.
Proxy set up
We will use this proxy. You must create an account, To do this:
Click on “sign up” then select the $ 10 plan,
- Click on the “Dashboard” tab then on the .fr proxy address (fr.proxymesh.com:31280).
- Copy the IP address as well as the port
- Then access your proxy settings from Google Chrome > Settings
- Advanced settings
- Access your computer’s proxy settings.
- Activate the option “use a proxy server”,
- Then fill in the “Address” and “Port” fields with the IP address and the port previously copied from the Proxymesh page,
- Then click on “Save”.
- Open a Google Chrome page: You will be asked for a username and a password.
- Enter your Proxymesh credentials then click on connect.
Now that you have set up your proxy on Google Chrome, you must set it up on Phantombuster.
- Click on your account then on “Proxies”,
- Click on “+ New proxy pool”,
- Then give a name to your proxy, for example “My proxy” and click “OK”.
Then fill in the information of your Proxymesh proxy then click on “add proxy”. Do not forget to fill in the connection information for your Proxymesh account.
Now that your proxy is set up, we can move on to extracting data from the Facebook group.
Setting up the extraction of the group’s Facebook profiles
- Select the “Facebook Group Extractor” phantom from the “Phantoms”> “All categories” tab.
- Then install the Chrome Phantombuster extension here
- Click on “Connect to Facebook” to retrieve the information “Session cookie c_user” and “Session cookie xs”,
The information will be automatically retrieved.
- Then copy/paste the URL of the Facebook group you want to target,
- Then click on “save”.
- On the next page, select Settings “Manually” and Notification “None”,
- And click on “Show advanced settings”.
- In “Proxies” choose “Random proxy from pool” then click on “Save”.
Finally, click on “Launch”.
Once your file is ready, you can click on “Download CSVs”
To format the data in your CSV file, follow the little GIF below:
You have just extracted all the Facebook profiles of the people in the group. The goal now: find the corresponding LinkedIn profile in order to be able to run an automated prospecting campaign
How to switch from Facebook profile to LinkedIn profile
We will be using a new “Phantom”. This is the “LinkedIn Profile URL Finder” Phantom.
First step: save the results of the CSV previously generated in a Google Sheet
To do this, simply copy/paste the content of column B (containing the first name + last name of your prospects) from your CSV file previously processed into a Google Sheet (in column A).
Step two: set up your Phantom
Copy / paste the URL of your Google Sheet into Phantombuster. Don’t forget to make the file accessible to all linked members.
Then click on “Save”. On the next screen, click again on “Save”.
Well done, your Phantom is set up, all you have to do is click on “Launch” to launch it!
Retrieving data will take some time. You can let the page open and go get yourself a coffee while you wait 😉
Get the file and launch the campaign on ProspectIn
Final step (finally!): Download the file and launch the campaign on ProspectIn. To do this, simply click on “Download CSV” from Phantombuster.
This file will contain the LinkedIn profile URLs of the profiles you just pulled from Facebook.
So, you went from the Facebook profile of your prospects to the LinkedIn profile, and you will now be able to contact them, isn’t magic?
Magic yes, but beware, PhantomBuster will not find 100% of the profiles, and it may happen that the profiles found do not correspond to the initial Facebook profile, this is what we call false positives.
Rest assured, in the vast majority of cases the tool will find the right profiles and you will just have to launch a LinkedIn prospecting campaign using ProspectIn
Launch your campaign on ProspectIn
To launch the campaign on ProspectIn, nothing could be simpler. Start by importing the previously downloaded CSV file into a new campaign.
Prospects appear in the campaign. You must now set up your prospecting scenario.
To do this, click on the “scenario” tab, then choose a scenario. For example, you can select the classic “connection” + “message” scenario which corresponds to the famous “Breaking Bad” scenario.
Once the scenario is selected, enter the connection note you want to send (you can also decide to send an invite request without a note, in this case just leave the note empty and click save). Then enter the content of the prospecting message you are going to send.
Once ready, select the prospects to contact, then click on “save and start”
This is all over! To target your competitors’ customers, you, therefore, need to link Phantombuster and ProspectIn. After that, you can get all the qualified leads from your competition. 😜
To sum up
Targeting competitive customers or users requires using both Phantombuster and ProspectIn. You will need to go through 2 steps on Phantombuster before you can import your prospects and launch the campaign on ProspectIn.
It will also be necessary to make sure to correctly set up the proxy on Phantombuster to allow the extraction of prospects.
Do not hesitate to contact me on LinkedIn if the article was useful to you, or if on the contrary, it is not quite clear, I will be happy to edit it.