Starting an effective content strategy on LinkedIn cannot be improvised. Without saying that you have to spend days there, preparing your strategy well increases your chances of succeeding and obtaining a positive return on investment.
Since mid-January, I have started a particularly intense content strategy on LinkedIn. Today, I do between 50k and 100k views per week, spending only 30 minutes a day. Probably one of my tasks where the Pareto law is the most powerful. 20% of effort yields 80% of the results.
LinkedIn is the first professional social network in the world. With more than 600M users, it is the reference channel for recruitment. But not only that! Many believe that LinkedIn is the network of recruiters who track resumes. False. Today, LinkedIn is a network that brings together millions of people, Read more…
LinkedIn is the network for finding BtoB clients. While some like the direct approach with a “pitch” to sell their products or services, others prefer a”softer” approach.