The visit and follow feature’s usefulness on LinkedIn
You’re used to sending invitations and messages on LinkedIn, but you have never used the LinkedIn visit or follow features? Here is all you need to know about them!
Basic LinkedIn features
These functionalities are integrated into LinkedIn. The LinkedIn profile visit consists, as the name suggests, in visiting a profile.
The follow functionality on LinkedIn is the equivalent of “subscribing” on other social networks. Without contacting your prospect, you will be able to follow his publications and his activity. He cannot refuse it. But that is not really what interests us here.
Spark your prospect’s curiosity
What is the point then, of using these LinkedIn features? Obviously, there is an interest: to spark the curiosity of your prospect and if possible, bring him on your profile.
Indeed, when you visit a profile, the user may be alerted by a notification (even if it is not systematic). With a “standard” account, a user can see the last 3 to 4 people that have visited his profile. With a Premium account, he can see all of them.
This functionality is thus mainly used to visit Premium accounts, although it can remain useful on “standard” accounts and simulate human behavior more closely. (See my last visitors)
My personal preference goes to follow. The following notifies the prospects that you follow unless they have explicitly disabled this notification, which is quite rare. In the notification, the prospect can “Follow you back” with a single click. It’s interesting if you publish content because you can appear in its news feed and thus increase your visibility.
Since LinkedIn doesn’t like to see you send hundreds of invitations per day (and at ProspectIn we limit the number of invitation requests to 100 per day), following is a great alternative to attract qualified traffic to your profile, give visibility to your account and get new connection requests.
Personally, I create a separate campaign with “second-order” prospects, ie prospects who may be interested in our product and our content but who are not necessarily my main target, on which I only send follow actions. I usually choose people who have published in the last 30 days (thanks to the Sales Navigator filter which allows this). I get between 5 and 10% of connection requests in return, which is not negligible at all. I can then send a personalized message to these prospects to discuss with them.
And there you are, you know everything about visit and follow functionalities! 😁
Chief (Positive) Energy Officer @ ProspectIn 😎